Users will soon have a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the service revealed that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a widespread rollout. This shift aligns with a increase in AI content, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that a lot of users like content produced via AI tools, from digital art to informative clips, and we want to give people the option to see more or less of that, according to their own choices,” said a company executive.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its service labeled as artificially created. Collectively, more than 100 million media items are submitted to the service daily, making AI content a minor percentage of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the level of AI content they view by opening the “manage topic” setting in the platform and choosing AI-made media. Additional categories that can already be controlled under the filter cover news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to label “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any believable AI video that is not labeled can be taken down under its community policies.
Furthermore, the platform will henceforth add an “AI-made” watermark to content made using its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a $2 million AI literacy fund for experts and organizations to create learning resources about ethical AI use. This initiative will benefit non-profit groups focused on teaching coding and technology.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over plans to make redundant a large number of review team members in the United Kingdom. The company is expected to cut hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most harmful content before it gets reviewed by people. The platform announced a significant reduction in disturbing and violent content handled by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
